The loop scorecard
See K-factor move by cohort.
Compare the loop across acquisition sources, plans, and activation cohorts to understand where compounding potential is actually forming.
Viral Loop Analytics Lab
Make growthcompound.
Looply measures the full path from first discovery to the next activated user. Find the broken stage, run the right experiment, and give K-factor a path to move.
Event-level signalsCohort-aware diagnosis
Loop health / overview
K-factor
0.72
The loop is moving. Conversion is holding it back.
Loop signalACTIVE
Cohort movement
Week 1Week 4Week 8
Priority experiment
Shorten the invite-to-activation path.
The complete loop
Growth is a system, not a funnel.
Every handoff affects the next. Looply makes the chain visible so your team can work on the constraint instead of optimizing a disconnected metric.
01
Discovery
A qualified person finds the product.
02
Fast value
They reach the moment it clicks.
03
Sharing
Value creates a reason to invite.
04
Conversion
The invite becomes an activated user.
OUTCOME METRIC / K-FACTOR
One view of the rate at which your loop creates the next user.
Instrument the system
Know what to change next.
Five focused views turn raw events into a growth operating system—built to answer the question behind every chart: what should we test now?
Referral path
Catch every handoff.
Track invitation, click, signup, and activation events as one connected referral path.
Time to aha
Find the moment worth sharing.
See how long it takes users to reach meaningful value—and where that time expands.
Experiment workspace
Turn a diagnosis into a test.
Document the stage, hypothesis, owner, and success signal behind each loop experiment.
Loop-break alerts
Spot a break before it spreads.
Get a clear recommendation when a stage weakens or a cohort stops carrying the loop forward.
Loop diagnosis
Activation → share break
Aha moment reachedSTABLE
Users sharing after valueWEAK
Invite signup conversionWATCH
Suggested experiment
Move the invite prompt into the first successful collaboration moment.
Find the break
Turn signal noise into a prioritized experiment.
Looply layers funnel events with cohort movement to isolate the stage that is limiting growth. Then it gives the team a testable next move—not another dashboard to interpret.
- Trace the drop from product event to referral outcome.
- Compare the weak stage against cohorts that are working.
- Create one focused experiment with a measurable loop signal.
How it works
From events to loop lift.
A simple operating rhythm for teams that want growth to get smarter every cycle.
- 01
Connect events
Bring discovery, activation, sharing, and signup signals into one loop.
- 02
Identify the break
See the stage that loses momentum and the cohorts that expose why.
- 03
Run the experiment
Give a specific loop hypothesis an owner and a success signal.
- 04
Watch K-factor
Measure whether the loop is getting stronger—not just busier.
FAQ
No mystery metrics.
A few straight answers before you start mapping the loop.
Build loops. Not funnels.
Give growth a system that can compound.
Instrument the loop, focus the team on its break, and run experiments that have a chance to change the outcome.
Open the analytics lab